Lily Rothman from Time Magazine has this pretty cool article about BABYMETAL titled Can J-Pop Band Babymetal Win Over Actual Metal Fans?.
Yes, the video above is for a heavy-metal song, with pop and dubstep inflections. Yes, the band performing that song comprises three teenage girls wearing matching cutesy-goth outfits and not playing any instruments. Yes, the song is actually about wanting to eat chocolate (and, apparently, worrying you’ll get fat from it). And yes, it’s real — and, more than that, it’s a bona fide hit. This video has 5.8 million YouTube views and the eponymous debut album from the band, Babymetal, which was released in February, is at No. 4 on iTunes’ Japanese rock chart and has recently cracked the Billboard 200.
You can read more about BABYMETAL on TIME web site!